Acquisition intelligence

Lead Reports

One current view of lead volume, seller contact, contracts, closings, and revenue by provider.

Live CRM data
YTD

Run it Remote

Conversion follows the selected contact-matched intake cohort. Run It Remote uses its live paid cohort; Property Leads and iSpeedToLead remain CRM-cohort rates until their vendor ledgers are date-windowed automatically.

Lead → closed deal
—

0 closed from the selected 0-lead cohort

Refund-adjusted net paid cohort
Lead → contract—
Deals signed0
Signed · pending close0
Closed deals0
Actual closed revenue$0
Pending projected revenue$0
Total potential revenue$0
Average assignment fee—
Leads received
0
0 reached
Contact rate
—
0 not contacted
Signed contracts
0
0-lead cohort
Net lead → contract
—
0 closed
Paid lead ledger

Purchases, refunds, and net lead cost

Full service cohort since May 19. Approved refunds come from vendor records—not GHL's Refund stage.

Gross leads bought
0
Before approved refunds
Approved refunds
0
Vendor-approved only
Net paid leads
0
Gross bought minus approved refunds
Verified lead spend
$14,580
Cash paid in the selected verified period
Average cost / net lead
—
Requires verified period spend
Cost / signed contract
—
Requires spend and a signed contract
Revenue performance

Generated and projected revenue

Actual closed revenue$0
Pending projected revenue$0
Total potential revenue$0
Average assignment fee—
Closed deals0
Lead → close—
Actual ROAS0.00×
Projected ROAS0.00×
Actual net ROI-100.0%
Projected net ROI-100.0%
Definitions

What is included

  • Leads received counts GHL intake records and preserves leads after they convert into a deal pipeline.
  • Signed contracts includes active or closed Wholesale and Flip/Novation contracts, excluding Dead/Lost and cancelled deals.
  • Lead → contract matches signed-deal contacts back to the leads received in the selected period. Run It Remote excludes its two setup/test rows; the other providers remain CRM-cohort rates until live vendor-ledger sync is connected.
  • Actual revenue uses monetary value only after the deal reaches a closed stage.
  • Pending projected revenue uses the current projected value on signed deals that have not closed.
Lead quality audit

216 paid leads reviewed

5525.5% had at least one requested quality issue
Outside primary countiesOutside Travis, Williamson, Hays, or Bell
36 16.7%
Land-only or commercialNot the requested residential property types
7 3.2%
Not currently looking to sellExplicitly not interested, not ready, or future-only in the first two calls
15 6.9%
Geography resolved for 215 of 216 leads; one GHL contact has no property address.